Bitchin' Sauce

Bitchin’ Sauce, the fan-favorite almond-based dip and a premier disruptor within refrigerated plant-based retail, is launching a four-item assortment of Original, Chipotle, Caramelized Onion, and Buffalo flavors into nearly 400 Stop & Shop stores. The venture provides a major increase to the brand’s cachet among deli-aisle shoppers in key areas of the Eastern US. 

Regional retail giant Stop & Shop, notable abroad as the frequent stop for high-profile native Bostonians like Mark Whalberg, and for receiving comedic mentions in the New York-based series “Only Murders in the Building”, is considered a grocery staple among New England & Tri-State area shoppers, with heavy market saturation in major metropolitan centers like Boston, New York, Hartford, Providence, and Newark, among others. 

The California-based Bitchin’ Sauce, propelled by an explosive early reception among West Coast supermarkets, now exists in four out of five Eastern US retailers owned by parent company Ahold Delhaize, with Stop & Shop joining sibling banners Food Lion, Giant Food, and The Giant Company.

"We're thrilled with the assortment of flavors and shelf presence this launch in Stop & Shop will bring," says Bitchin’ Senior VP of Sales Mike DeGrace. "Bitchin' Sauce has a unique appeal that transcends its health certifications and plant-based categorization- it's a genuinely delightful dip."

A cult-favorite condiment emerging from San Diego Farmers Markets, Bitchin’ Sauce now holds a significant share of national retail space within refrigerated dips & salsas, encompassing 78% of a burgeoning nut-based dip segment¹, which itself comprises 11.2% of National US Hummus, Dip, and Salsa sales² as of 2023. This development runs parallel to the decline of Hummus popularity in the US, a shrink consistent in 10 of the last 15 fiscal quarters since 2019². For a keystone conventional supermarket like Stop & Shop, the induction of Bitchin’ Sauce into its assortment is a pragmatic response to consumer demand for innovative & colorful new plant-based items. 

About Bitchin’ Sauce

Bitchin’ Sauce is made from raw, California almonds and is Gluten-Free, Vegan, Kosher, Project Non-GMO Certified, and totally Bitchin’. First introduced in the San Diego farmers markets, Bitchin' Sauce has single-handedly pioneered the nut-based dip category. Our award-winning dips are available in major retailers nationwide such as Costco, Sprouts, Target, Walmart, and Whole Foods Market. Try out our creamy dips on your favorite savory foods — from fish tacos to Bitchin’ Burgers! Sold in the refrigerated dip section of your local grocery store. 

Get Sauced at www.bitchinsauce.com.

About Stop & Shop

A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop's GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop - whether it's in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs more than 54,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit www.stopandshop.com.

¹ SOURCE: SPINS National Natural Sales:  RFG Hummus, Salsa & Dips Category; 52 weeks ending January 29, 2023 

² SOURCE: IRI Qtrly Hummus Segment Performance Past 4 years