Bitchin' Sauce

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International Sauce Brand Bitchin’ Sauce Honored with Kindness Inspiration Award

Published May 3, 2023

Carlsbad, CA - The Carlsbad Chamber of Commerce honored businesses, non-profits, and individuals at the Annual Carlsbad Business Achievement and Distinction (CBAD) Awards on April 24th, 2023.

Bitchin’ Sauce was recognized with the Kindness Inspiration Award for its significant impact on its employees and community. Their free on-site employee daycare program and Volunteer Time Off initiative, which provides each employee with four paid hours a week to volunteer at a partner organization, are two notable examples of their commitment to kindness. This award serves to recognize and celebrate companies that uphold the Kindness Certified Company (KCC) values: “Be Good To Your People, Support Our Community, Be Kind To Our Planet, and Create A Better World.”

Since launching its free on-site daycare program in 2019, Bitchin’ Sauce has offered roughly $1,600,000 in free child care to its employees when compared to California’s average weekly daycare rates across all age groups. To date, there are 34 children enrolled in the program, spanning from infant to school-aged children. These children are appropriately dubbed “The Bitchin’ Kids!”

Bitchin’ Givin’, the pillar of the Bitchin' Sauce leading community engagement efforts, has donated nearly 8,000 hours since launching in 2020. Partners include: The Whole Kids Foundation, Child Rescue Coalition, Kids for Peace, 1MillionHome, Olive Crest, and 65 other organizations.

“Not only is Bitchin’ Sauce an amazing company that created this delicious gourmet dip but they also created this incredible company that is dedicated to their employees and giving back to their communities. They have 71 local charities that they donate to, and every Friday they give their employees time to go and volunteer” – Margi Malek, Kindness Certified Companies Director 

“We are honored to receive the Kindness Inspiration award because we are paving the path for other businesses to join our Bitchin’ mission. Our purpose is to create a close-knit community at work by investing in the lives of our families to ultimately build healthy environments needed to thrive.” – Ashley Hawkins, Director of Childcare of Bitchin’ Sauce, on accepting the award.

“Giving is receiving. You give to your team to get back a team that works hard and is happy and delighted to be there.” – Starr Edwards, Founder & CEO of Bitchin’ Sauce

About Kindness Certified Companies 

Kindness Certified Companies (KCC) are good to their people, community, planet and world.

Expanding upon the success of The Great Kindness Challenge, Kids for Peace  — in partnership with The Carlsbad Chamber of Commerce — has launched the Kindness Certified program for businesses. This program is all about recognizing upstanding companies for their commitment to kindness.  And after a difficult 2020, our world needs a re-emphasis on kindness! Together – with our families, schools, businesses and nonprofit partners – we will bring our community together and propel the kindness movement forward.

About Bitchin’ Sauce

Bitchin’ Sauce is made from raw, California almonds and is Gluten-Free, Vegan, Kosher, Project Non-GMO Certified, and totally Bitchin’. First introduced in the San Diego farmers markets, Bitchin' Sauce has single-handedly pioneered the nut-based dip category. Our award-winning dips are available in major retailers nationwide such as Costco, Sprouts, Target, Walmart, and Whole Foods Market. Try out our creamy dips on your favorite savory foods — from fish tacos to Bitchin’ Burgers! Sold in the refrigerated dip section of your local grocery store.








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